Welcome to by Amber Burns…and Why I Rebranded!

Amber Burns Philadelphia Lifestyle BloggerOh hello there. Surprise! Anything look… new around these parts? Okay obviously something looks new!

I’ve been keeping a bit of a secret over the past few months and this reveal feels like letting out a deep breath that I’ve been holding in for far too long. If you were wondering why new posts and videos have been slow to roll out over the past few weeks, here’s the reason.

I’ve been working on this rebrand for quite some time. And though Space on Third is no longer (which I’ll explain the reasoning behind in this post), not much else is going to change. Before I give you the backstory to how I made the very difficult decision to build this site and rebrand, let me give you a bit of context and backstory. That’s what you’re here for anyway, right?!

I do a lot.ย If you’ve been following my journey online you probably know this. You watch me go from the office to shoots and events to speaking engagements and travel back to my studio where I write this blog. You all have been trying to figure out how it all flows for a while. Sometimes I find that I’m trying to figure out how it all flows. Because there are a lot of pieces moving around:

  • I run this blog and my YouTube channel and often partner with brands to bring you guys fun and useful content.
  • I write! I’m working on a big writing project but also take on freelance gigs like this one.
  • I speak and host events quite often and am working on developing a series of workshops.
  • I work 9-5 doing social media production and digital marketing.
  • I help creative entrepreneurs showcase their personal brands online.

See, there’s a lot happening.

While running Space on Third, I was keeping all of these things pretty separate. I ran a personal website for my freelance work and then had this blog and my YouTube channel. I was always asking myself which site something belonged on or if sharing struggling with how to give you all the full picture.

It was constantly on my mind, but I kept pushing those thoughts away. Mainly because I didn’t have time to deal with them, if I’m being honest.

Fast forward to about a year ago, I met with an influencer engagement pro to talk about the state of my brand and how I could keep pushing, growing and reach the next level. One of her top recommendations was a rebrand that did tell the full picture of my brand. Specifically, getting my name out there more by literally placing it right on my website.

I resisted this for a while. Running a site under my name seemed so boring and completely unlike me. I like the content I create to be the focal point, I’m just the medium. A name change scared me, like literally terrified me, but it also made sense. I put together a small focus group of creatives who know me and my work on a personal level and sent them surveys to get a more personal feel. So many of them also suggested using my own name in a brand name.

Books Are Magic Brooklyn Bookstore

 

And while I was gathering feedback from my creative friends, I also started to meet more of you in person (which has been the most amazing part at 2018). At events or conferences, I’ve loved talking to you guys IRL and figuring out what you like on the blog and want to see more of. But one thing became super apparent to me,ย the name space on third meant absolutely nothing to you guys.ย In fact, when meeting me, more than half of you either couldn’t remember the name of the blog or said it wrong (you write “third street blog,” right?! happened a lot).

I didn’t take it personally! I actually understood. Because while the name definitely had significance to me, nothing about the brand name’s true meaning really came through in anything visual. And while there was a cute and detailed explanation of the name on the about page, people will always remember what’s consistently in front of them first.

So I started brainstorming. I went through a lot of creative pairings of my name, trying to determine what was fun, simple but also would look good as a domain name. I think I went through 6 potential names before settling on By Amber Burns.

I love it because it looks like a byline, and it takes things back to my first love: writing.

So now everything can live under theย By Amber Burns umbrella. I didn’t feel that everything could live under the name Space on Third.

On the content side of things, not much will change. I’ll still be blogging regularly about your favorite things and also sharing more peeks into my freelance and work life, both here and on YouTube and Instagram. I already have plans to do more “day in the life” or “week in the life” type blogs, since those are requested all of the time!

I have a feeling that this rebrand is going to bring new opportunities, inspiration for fresh content and hopefully expand the readership in this little community.

Regular posts and videos will be back on the blog and the channel starting this week! I have a lot of travel content planned for the future since I’m just a few weeks away from my trip to Paris! If you have any travel questions or specific content you’d like to see, leave me a comment and let me know! And if you have questions or comments about the rebrand, feel free to let me know ๐Ÿ™‚

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14 Comments

  1. Brittnie
    November 12, 2018 / 8:09 pm

    It looks amazing! Congratulations, I know you put a lot of hard work into rebranding and redesigning!

    • Amber Burns
      Author
      November 12, 2018 / 10:55 pm

      Thank you, friend!!

  2. November 12, 2018 / 11:36 pm

    Congrats on the rebrand Amber! Looks amazing (as always!)

    • Amber Burns
      Author
      November 13, 2018 / 2:08 am

      Thank you so much, Jessica!

  3. November 13, 2018 / 2:34 am

    Ahhh this is so cool! congratulations!!! I’m new to your blog so I’m glad I got to see the before and after <3

    • Amber Burns
      Author
      November 13, 2018 / 2:52 am

      Ahh thank you!! I hope the new site is even more useful!

  4. November 13, 2018 / 12:45 am

    Ooo I love the reasoning behind why you changed. You’re a serious HUSTLER and I can’t wait to check out all the new work I’m sure you’ll start pumping out, now that you can keep it all in one place. <3

    • Amber Burns
      Author
      November 13, 2018 / 2:19 am

      Thanks so much for always being so incredibly supportive, Kate!!

  5. Kymberle Grant
    November 14, 2018 / 3:13 pm

    Congratulations on the rebranding of your blog!!! Looking forward to the new content you will be positing.

    • Amber Burns
      Author
      November 19, 2018 / 11:50 am

      Thank you so much Kymberle ๐Ÿ™‚

  6. November 18, 2018 / 10:58 am

    Oh, girl, I swear you can read my mind! I’m coming up on my fifth blog birthday and I’ve had the same name for four years. I’m thinking it’s time for a change and given that I have three websites online, I really want to consolidate two. Hard to do when you spin off a pen name (Toeniskoetter does not make things easy).

    Seeing this, I’m going to have to really consider combining some things. Love the byline aspect of it, too!

    • Amber Burns
      Author
      November 19, 2018 / 11:51 am

      Balancing so many web properties must be a struggle! It took a while for be to be convinced to finally move everything under my own name, but I’m so glad I did it! I hope you come to an easy solution that you love for your brand, too ๐Ÿ™‚

  7. December 12, 2018 / 4:25 pm

    Congrats on the rebrand, and I love that your new domain name is like a byline — I hadn’t really noticed it that way before! I had gotten a peek off social media, but I have a lot to catch up on! (I keep up with blogs via Bloglovin, and the feed sometimes doesn’t follow migrations.) I’ve really enjoyed following along your creative journey from Ember + March to Space on Third to By Amber Burns. I don’t think I knew about your personal site for your freelance work though! Anywho, articles about people’s personal creative processes always encourage me to pause and reflect on my own journey and notice what I could be doing with more intention, so thank you for sharing yours. Last year, one of the blogs I’ve been following for ages did a rebrand (The College Prepster to Carly the Prepster) and shared about her process here, if you’re curious about other people’s creative processes like I am! -Audrey | Brunch at Audrey’s

    • Amber Burns
      Author
      December 13, 2018 / 9:27 am

      Thank you! Yes, I remember when Carly rebranded! I love getting peeks into other creative’s processes.

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